On April 23, I attended the 2nd Industry Conf in Newcastle UK.
This event was a very well organized little conference about web design, front-end development, user experience and more.
We heard about Deliverables Business with Rian van der Merwe @rianvdm, who stated something very true: “We’ve come to realise that not all UX deliverables are bad. Only bad deliverables are bad.”
Then we moved on to Sarah Sampsel @sarahsampsel and how an “old media” like the Washington Post has renewed its digital image and it’s still doing so, to continue to innovate and compete in new fields.
After a little coffee break Harry Roberts @csswizardry tried to explain why you do or don’t need to use a CSS Framework. Quick answer? Well, it’s like asking someone why he’s using Sublime Text or just a notepad… it’s not always black or white, you know?
Just before lunch break we were grabbed in the world of charities with Paull Young and his charity:water ; a good cause, of course, but, if you ask me, maybe this was not the right event to speak about it, but anyway it’s always interesting to hear how new realities (in the web and tech industry) are trying to blend in the web world to innovate.
After lunch Lara Swanson @laraswanson spoke about how Etsy completely renewed its website having mobile in mind, how a well-know company decided to break with the past and embrace new technologies, and, most importantly, about new ways to work for and integrate with mobile devices.
Then, Greg Hoy from Happy Cog – with its “Work Is The Magic Bullet” – tried to explain the right way to interact with each other in a company environmentor with clients; the right attitude and so on… I forgot to mention that he’s from the US and, well, if you ask me, some kind of “good attitude” applies only to United States, but he still gave a very good lesson/reminder on how to do that.
Just another (final) coffee break and then Timoni West @timoni had a very intense talk about cognitive bias and how it can affect our relations with clients and co-workers.
Finally, the last speaker of the day was John Allsopp @johnallsopp ,who tried to “explain how to predict the future” in terms of how to evaluate something by thinking on a long time scale.
And that’s all, I was pleased with the presentations, very interesting stuff indeed.
Thanks to Gavin Elliott @gavinelliott for organizing (for the second time) this small yet great conference in Newcastle.